This article was wrote in 2012 but its goes to show how good and useful the app is that between 2010-2012 it had risen to 80millions users who had posted 4billion photographs and that was in 2012, imagine what it will be like now almost 3 years later! In the article it goes onto say people like Justin Bieber has 2.8million followers and they think that is huge, little did they know as I have pointed out previously that people would exceed that such as Kim Kardashian with 27million followers and counting just 3 years later. The app has such as a reach and has not only been adapted by the public and celebrities but also brands such as Nike, Adidas, The North Face, National Geographic amongst many other and why wouldn't they? The reach they will get to the product, etc. is amazing and a lot more than what shops, adverts, TV and billboards will get in probably week in views and recognition they will in just a couple of hours of people all over the world catching up on their Instagram feed.
As well as celebrities, photographers have taken to the app, they like the freeness and the instant quality to it in which they can post their work our out of the field and thousands of people see their progress within projects etc.
http://www.bjp-online.com/2012/09/the-new-economics-of-photojournalism-the-rise-of-instagram/
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