This article is an insight from one of Instagram's co-founders. He expresses the way in which the smart phone app has evolved from what it was originally set out to be and how although people capitalise from Instagram (not from the app itself but the way they use it) they aren't trying to launder off them, they just get excited as they never imagined it would get this big, he specifically says he enjoys professional photographers using the app in whatever way they do, whether is be just general stuff, insights on their work or even actual pieces.
http://www.bjp-online.com/2013/10/instagram-has-changed-the-way-people-see-the-world-claims-co-founder-kevin-systrom/
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