Old media formats are making their way back around into our culture today, VHS, tapes, vinyl and even film.
Last year vinyl reached an all time high for the first in 18 years. Along with vinyl, The Impossible Project the new producers of instant film taking over the former Polaroid Warehouse in Enschede, Netherlands, Achieved their first 1 million sales in a year last year. That news is great for both parties, for them because since 2008 when they started to 2010, they have had to start from scratch and re-engineer a new formula as Polaroid didnt leave it (Surprisingly). Always tweaking the ingredients, making the film better, re-introducing formats such as 8x10 and 1200/spectra so to make their first 1 million sales is a big milestone. It is also great for us because it means the more they produce, the better the products get and eventually the cheaper they will become. Film is on the rise with some shops developing more traditional formats than digital! Poundland, The cheap item chain store has probably had a hand in the re-rise of film selling a mixture of Kodak and Agfa 35mm film for £1 a roll! good quality or bad quality it will be getting people interested in film experimenting and later on moving on to better film and funding the market again.
Your beloved Kodak Moments could become common again sooner than you think.
https://blog.the-impossible-project.com/1000000-instant-films-an-historic-impossible-milestone
http://www.theguardian.com/music/2014/nov/27/vinyl-sales-1m-2014-pink-floyd-artic-monkeys-jack-white
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8525839/Traditional-camera-film-makes-a-come-back.html
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