Instagram as a platform has paved the way for many peoples careers, such as bloggers, models, video artists and even photographers because it can work as a blog or a portfolio for someone that can also be seen by many people in the palm of their hand wherever they are (as long as they have signal or wifi).
I think one of the biggest examples of this happened in June last year when a liverpool based photographer Conor McDonnell got called in as a replacement for Annie Leibovitz for the heavily anticipated Kanye West and Kim Kardashian wedding. The reason he was chosen? Kim had somehow managed to spot him on Instagram and he was flown out 24 hours. The main photograph of the wedding went viral on the app and is now the most liked and probably viewed photo on the platform with 2.4million+ likes! (Along with 58,000+ comments). It just goes to show that social media in a sense can be just as powerful as reputation and or word of mouth. Some people say digital is the death of print which to some extent I agree with but in this day and age could print provide an opportunity like this?
http://www.bbc.co.uk/newsbeat/27996193 - Story on Conor McDonnell
I think one of the biggest examples of this happened in June last year when a liverpool based photographer Conor McDonnell got called in as a replacement for Annie Leibovitz for the heavily anticipated Kanye West and Kim Kardashian wedding. The reason he was chosen? Kim had somehow managed to spot him on Instagram and he was flown out 24 hours. The main photograph of the wedding went viral on the app and is now the most liked and probably viewed photo on the platform with 2.4million+ likes! (Along with 58,000+ comments). It just goes to show that social media in a sense can be just as powerful as reputation and or word of mouth. Some people say digital is the death of print which to some extent I agree with but in this day and age could print provide an opportunity like this?
http://www.bbc.co.uk/newsbeat/27996193 - Story on Conor McDonnell
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